Selling With

Enterprise deals get done during the internal buying conversations happening about you, without you. That's why Selling With shows you how to create committed champions, and enable them to sell internally with a clear, compelling message.

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What's inside

Part 1: Making the Mental Shift

  1. Prologue: Just Like That
  2. Your New Sales Job Description
  3. Life Inside the Enterprise

Part 2: Designing the Buyer’s Journey

  1. Building Your Pipeline Around Buying Behavior & Bias
  2. The Buyer’s Emotional Journey
  3. Account Maps That Actually Win Deals
18 more chapters in Parts 3 and 4

Part 3: Think & Sell Differently

  1. The Discovery Roadmap
  2. Writing & Framing Problem Statements
  3. The Art of Crafting Internal Narratives
  4. Copywriting Shortcuts for Sales Reps
  5. How to Avoid Screwing Up Executive-Level Meetings
  6. Multithreading & Navigating Dysfunctional Buying Groups
  7. Making Your Words Travel: Writing for the Mid-Funnel
  8. Building Mutual Action Plans
  9. Running Demos That Don’t Suck
  10. Why Buyers Hide Objections From You
  11. Creating Authentic Buying Urgency
  12. Building a “Hardwired” Proof of Concept

Part 4: Mental Frameworks

  1. Measuring Deal Momentum
  2. The Change Equation
  3. Trust: The Hidden Pipeline Metric
  4. The Minimum Viable Sentence
  5. Managing Up: Internal Communications About Your Performance
  6. Becoming a Non-Anxious Seller
"When I came across Nate’s first book, the title was intriguing, so I ordered it. Then I finished it in 24 hours, and immediately started evangelizing it. By the end of 2024, we’d operationalized it, company-wide."Ken HohensteinCRO, OneStream Software. From his foreword to Brief & Brilliant
30,000sellers read the newsletter, 2x a month
70%of the Fortune 100 landed using these frameworks
150K+complex sales cycles studied to find what works

Use it this week

Free frameworks, straight from the book.

Multithread a dysfunctional buying groupMap, engage, and align the whole buying group without going around your champion.Get the framework Mutual action plans buyers followReal milestones, named owners, and a compelling event, plus the template.Get the framework Forwardable emails your champion can sendWrite through your champion, to the people actually making the decision.Get the framework

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The Little ThingsHow small sales skills shape big buying decisions. The first six chapters are free.Read the preview

Help your champion sell for you

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